After being formed in 1977 by Dammers, Golding, and Panter, the Specials were first called The Automatics, and then The Coventry Automatics. Terry Hall and Roddy Radiation joined the band the following year, and the band changed its name to The Special AKA The Coventry Automatics, and then to The Special AKA. Joe Strummer of The Clash had attended one of their concerts, and invited The Special AKA to open for his band in their On Parole UK Tour. This performance gave The Special AKA a new level of national exposure, and they briefly shared the Clash's management. In 1979, Dammers decided to form his own record label, and 2 Tone Records was born. On this label, the band released their 7" debut, "Gangsters", which became a Top Ten hit in 1979.

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